I'M LARRY, AND I EXIST.

That’s what I want the caption under my photo to read if I ever run into the Humans of New York guy. You see, we all exist, and when you break everything down, that is the first thing that connects us all. In advertising, I’m always looking to build on those connections, insights, and emotions that make us all human. Those things are the makings of great stories.

I BELIEVE...

that idea is KING // in visual impact // in universal insights // in Message, Audience, Delivery // in creating things that have real-world implications // in the power of music // in Ancient Aliens